ELEV8 interactive | The Project Profiler

Your Name*
First Last
Your Email*
Your Company*
Your Phone*

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What is the legal name of your company?*
What is your mailing address? 
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
What is your project type?
- Marketing Website
- E-commerce Website
- Video & Web Integration
- Members Only Website
- Social Media Intergation
- Web Application
- Other - you can specify later
(Check all that apply)
What is the project budget range?*

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It's all about you!
Do you feel your current site promotes a favorable user experience? Why? Why not?
What specific areas of your current site do you feel are successful? Why are they successful?
What shortcomings exist with the current site and what three things would you change on the site today, if you could?
Have you conducted usability tests on your current site? If so, how long ago? Please include any reports or findings.
Reasons for Design, Redesign or Update
How important is it to maintain your current look and feel, logo, and branding?
What are the main reasons you are creating or redesigning your site? (New business model, outdated site, expanded services, different audience, etc.)
What are your primary online business objectives with the site? What are your secondary objectives?
e.g. Increased sales, marketing/branding awareness, reduce customer service calls, etc. Please discuss both long- and short-term goals.
What is the main business problem you hope to solve with the site redesign? How will you measure the success of the solution?
Audience/Desired Action
Describe a typical user coming to your site.
How often is the user online and what does s/he generally use the web for? How old is the user and what does s/he do for a living?
Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.
What is the primary “action” the user should take when coming to your site?
Purchase something, become a member, search for information, etc.
What are the key reasons why the target user chooses your company’s products and/or services?
Cost, service, value, etc.
How many people access your site on a daily, weekly or monthly basis?
How do you measure usage? Do you forecast usage to increase over the next year and by how much?

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User's Perception
Use a few adjectives to describe how the user should perceive the new site.
e.g. prestigious, friendly, corporate, fun, forward-thinking, innovative, cutting edge, etc.) Is this different than current image perception?
How is the company currently perceived offline?
Do you wish to carry through the same kind of message through your web site?
How does this web site differentiate the company from its’ competitors?
Do you think your current audience differentiates you from your competition? Please list competitor URLs.
List any URLs of sites you find compelling. What specifically do you like about these sites?

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Content - Logos, Text, Photos, Video, Off-line Media
Will this site use existing content from the current site?
If so, what is the source and who is responsible for approval? If not, will you be creating content in-house or using an outside provider?
What is the basic structure of the content, and how is it organized?
Is it a complete overhaul of the current site, or an expansion?
Describe visual elements or content which should be utilized from your current site or marketing materials
e.g. Logo, color scheme, navigation, naming conventions, etc.
How will the content of this site (along with functionality and navigation) expand or differ from your current site?
Do you have an existing sitemap for the outgoing site structure? Do you already have a sitemap or outline for the proposed redesign?
- Yes
- No
If yes, please upload in Word or PDF format. If not, it is best to generate one or provide a rough outline.
Sitemap Rough Outline
Simply fill out a rough outline of your website with primary headings and possibly sub headings (e.g. Primary: Services, Products, Who We Are, etc. Secondary: Service 1, Service 2 ... you get the idea)
Upload your sitemap
Accepted file types: jpg, pdf, doc, docx, Max. file size: 16 MB.
Technology & Data
What is your target platform and browser (if you know)?
- Current version browser on latest platforms only
- Current and one version back browsers and platforms
- Two versions back or more (oh boy, this costs more)
- Very old browsers and platforms (are you sure?)
Please note that support for Internet Explorer 6.0 and Windows XP limits your ability to provide a high level of security, consistency and reliability - and we do not typically support IE6. All web browser are FREE and your website users should to stay current.
Are there specific technologies you would like to use in the site?
Video, Forums, Social Media Integration? If so, how will they enhance the user experience? Please describe in detail.
Will you have specific database functionality requirements?
e.g. user accounts, password protected areas, etc? If so, please provide some details.
Do you already have a database in place?
Please describe in detail, including specific information regarding existing programs and software. And whether you plan to require this data to be used on your new site.
Will you have a need for secured transactions (e-commerce)?
Do you already offer transactions online? Please describe in detail.

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Site Marketing and Updating
How do most people find out about your current web site?
What methods of distributing the URL already exist within the company?
Briefly, what are your short-term marketing plans?
Specifically for the site redesign and the 12 months following launch? This has an impact on performance concerns we should be aware of ahead of time.
Do you have an existing or planned marketing strategy in mind to promote this site redesign? If so, please describe.
Do you intend to keep the site updated? If so, how often?
Please also supply how many people will be responsible for updating and providing content?
Additional Notes/Comments
Please share any additional information you'd like to share.
Send Summary
If you'd like to have this summary sent to anyone else other than the email address supplied earlier, please enter their email address below (one email per field).
Additional Email Address 1
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The Project Profiler.

Step 1 of 6

It's all about you!

Reasons for Design, Redesign or Update

Audience/Desired Action

User's Perception

Content - Logos, Text, Photos, Video, Off-line Media

Technology & Data

Site Marketing and Updating

Send Summary